Featured impact
Brand, audience and business results
traffic uplift from Ariana Grande Holiday 2024 versus a controlled group
reported Earned Media Value from sponsorship activity in 2025
reported return from the Delta Goodrem Eurovision partnership
growth in media clippings through the 2025 sponsorship programme
KPI framework across Media, PR and Visual Merchandising
of sales through Clientelling versus a 5% global benchmark
of total sales through eCommerce at its peak
Corporate Gifts sales after reversing two years of decline
Campaign spotlights
Campaign choices. Measurable results.
Ariana Grande Holiday 2024 & 2025
Led the ANZ translation of a global talent campaign across media and retail touchpoints. Local activation delivered a +10% traffic uplift versus a controlled group during Holiday 2024.
Delta Goodrem × Eurovision
Rebuilt the talent partnership model around measurable return. The Delta Goodrem Eurovision partnership connected Swarovski with a music and entertainment moment and delivered a reported 6× ROI in May 2026.
2025 sponsorship programme
Secured partnerships including Marie Claire Women of the Year and ELLE Next Gen, supported by publisher relationships across ANZ. Sponsorship activity generated more than A$5 million in reported Earned Media Value in 2025.
Measure-to-Manage
Introduced shared KPIs across Media, PR and Visual Merchandising so the team could assess performance and make better investment decisions. Combined creative ambition with evidence and accountability.
Selected marketing work
Campaigns & brand experiences
Career chapters
Leadership across the customer journey
Leadership in action
Teams, stages & industry contribution
Global brand experience. Local judgement. Commercial perspective.
I bring more than twenty years of experience across luxury, retail and technology. Most recently, I led Marketing for Swarovski Australia and New Zealand and served on its Local Leadership Team, connecting global brand strategy with local campaigns, media, publicity, partnerships and customer engagement.
My earlier roles in sales, eCommerce and CRM shape how I lead marketing: start with the audience, bring the right disciplines together and connect the work to a clear business outcome.
I build team capability through training, succession and internal promotion. I also represent local market priorities in global budget negotiations and business reviews, balancing brand ambition with investment discipline.
Capabilities
What I bring
Integrated marketing & cultural relevance
Brand strategy, media, PR, partnerships, experiential activation and locally resonant campaigns.
Audience & customer growth
Customer insight, CRM, eCommerce, engagement and measurable digital experiences.
Marketing effectiveness
Data-led investment, KPI frameworks, campaign performance, portfolio ownership and ROI discipline.
Teams & global influence
Team development through training, succession and internal promotion; cross-functional collaboration, global budget negotiations and local market representation.
Start a conversation
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